Associate Professor and Departmen Chair, Marketing
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    Monthly Archive for: "March, 2015"
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    By Marco Bertini
    In Published, Research for practice
    Posted March, 2015

    Can one business unit have two revenue models?

    Harvard Business Review
    Peter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed [...]

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