Associate Professor and Departmen Chair, Marketing
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    • Who I am
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    • Research for practice
    • Topics
    • Work with companies
    • CONTACT

    Published

    Home / Research for academia / Published /
     Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
    0
    By Marco Bertini
    In Published, Research for academia
    Posted February, 2018

    Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

    Customer Needs and Solutions
    Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. Today, [...]

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     Price and Quality Decisions by Self-Serving Managers
    2
    By Marco Bertini
    In Published, Research for academia
    Posted September, 2017

    Price and Quality Decisions by Self-Serving Managers

    We present a theory of price and quality decisions by managers who are self-serving. Because firms seldom approach a market with equal emphasis on these product characteristics, managers are [...]

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     Money, Time, and the Stability of Consumer Preferences
    5
    By Marco Bertini
    In Published, Research for academia
    Posted September, 2017

    Money, Time, and the Stability of Consumer Preferences

    Journal of Marketing Research
    Consumers often make product choices that involve the consideration of money and time. Building on dual-process models, we propose that these two basic [...]

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    7
    By Marco Bertini
    In Published, Research for academia
    Posted September, 2017

    Price Promotion for Emotional Impact

    Journal of Marketing
    Managers and academics often think of price promotions merely as incentives that entice consumers to accept offers that they might not have considered otherwise. [...]

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     Cashback is Cash Forward: Delaying a Discount to Entice Future Spending
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    By Marco Bertini
    In Published, Research for academia
    Posted March, 2016

    Cashback is Cash Forward: Delaying a Discount to Entice Future Spending

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    4
    By Marco Bertini
    In Published, Research for academia
    Posted February, 2012

    The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

    Journal of Marketing Research
    The authors propose that a crowded product space motivates consumers to better discriminate between options of different quality. Specifically, this [...]

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    0
    By Marco Bertini
    In Published, Research for academia
    Posted July, 2009

    The Impact of Add-On Features on Consumer Product Evaluations

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    0
    By Marco Bertini
    In Published, Research for academia
    Posted April, 2008

    Attention Arousal through Price Partitioning

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    0
    By Marco Bertini
    In Published, Research for academia
    Posted February, 2007

    Price as a Stimulus to Think: The Case for Willful Overpricing

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