Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. Today, [...]
Consumers often make product choices that involve the consideration of money and time. Building on dual-process models, we propose that these two basic [...]
Managers and academics often think of price promotions merely as incentives that entice consumers to accept offers that they might not have considered otherwise. [...]
The authors propose that a crowded product space motivates consumers to better discriminate between options of different quality. Specifically, this [...]
