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Posts
Case studies
- Revenue Model Innovation at Roche Diagnostics
- What’s the Deal with LivingSocial?
- Barceló Hotels and Resorts (A)
- Global Graphics: Pricing in a New Market
- The London 2012 Olympic Games
- BT Business: Responding to ‘Free Forever‘
- Viagogo (A) (B)
Ideas
- When Selling Digital Content, Let the Customer Set the Price
- Holiday Discounts Are a Dangerous Drug
- Pricing Lessons from the London Olympics
- Case Study: New Pricing Scheme Backfires
- Price Wars and the Managers Who Start Them
- Tips for 2012
- Choice Helps High-End Products, Hurts Low-End Products
- Pricing the Priceless
Published
- Price and Quality Decisions by Self-Serving Managers
- Cashback is Cash Forward: Delaying a Discount to Entice Future Spending
- Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
- Money, Time, and the Stability of Consumer Preferences
- Price Promotion for Emotional Impact
- The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
- The Impact of Add-On Features on Consumer Product Evaluations
- Attention Arousal through Price Partitioning
- Price as a Stimulus to Think: The Case for Willful Overpricing
Published
- A Novel Architecture to Monetize Digital Offerings
- When It’s Time to Expand Beyond the Base
- Put the Customers’ Money Where Your Mouth Is
- Can one business unit have two revenue models?
- Price Wars and the Managers Who Start Them
- When Customers Help Set Prices
- The Right Price, at the Right Moment, to the Right Customer
- The Price of Olympic Success
- Pricing to Create Shared Value
- The Perils of Popularity
- Do Social Deal Sites Really Work?
- When the Name Is the Game
- Profiting When Customers Choose Value over Price
- The Best Way to Name Your Product 2.0
- The Upstart’s Assault
- How to Stop Customers from Fixating on Price
- Time for a Unified Campaign?
Research for academia
- Beyond the here and now: a conversation-theoretical perspective on price communication
- Carbon Footprinting and Pricing Under Climate Concerns
- Consumer Resistance
- Consumer Reactance to Promotional Favors
- Putting Customer Back into Customization: A Pricing Intervention
- Self-Serving Behavior in Price-Quality Competition
- Price Promotion for Emotional Impact
- Starting Prices and Consumer Sensitivity to Customization
- The Branding of Next-Generation Products
Research for practice
Research reports
Sin categoría
- World Marketing & Sales Forum, Milano
- Price and quality decisions by self-serving managers
- The Upstart’s Assault
Topics
- Customers love us … now what?
- Talking the talk and walking the walk
- How technology shapes your revenue potential
- How to price anything
- Selling value to customers
- Cookies, fences and bids: making prices personal
- Prices, pricing and society
- The discounting of things
- It takes three to tango
- Anchors, nudges and charms: mastering the weird psychology of price
- Asking about price
- A better harvest
