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I am associate professor and department head of the marketing subject area at ESADE (Barcelona). I am also co-founder of ESADE’s Institute for Data-Driven Decisions. I completed my doctoral studies at Harvard Business School, and was previously on the faculty at the London Business School.

My research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for marketing science and management practice. My teaching, speaking engagements and advisory work similarly focus on the challenge of designing and implementing a proper strategy to generate lasting revenue from customers.

Recently, I was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organizations are managed and led.” Prior to this, I was nominated for the Business Professor of the Year award, a global competition of the Economist Intelligence Unit, and recognized by the Marketing Science Institute as one of the most promising scholars in the field.

I am Italian, but also lived in Australia, the United States, the United Kingdom and, now, Spain.