I am associate professor in the marketing subject area at ESADE Business School. I am also co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. I completed my doctoral studies at Harvard Business School, and was on the faculty at the London Business School before joining ESADE.

My research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for marketing science and management practice. My coaching, speaking and advisory work similarly focus on the challenge of designing and implementing an efficient revenue strategythe “back end” of an organisation’s relationship with its customers, if you will.

Recently, I was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organizations are managed and led.” Prior to this, I was nominated for the Business Professor of the Year award, a global competition of the Economist Intelligence Unit, and recognized by the Marketing Science Institute as one of the most promising scholars in the field.

I am Italian, but grew up in Australia and subsequently lived in Spain, the United States, the United Kingdom and now back in Spain.