0 By Marco Bertini In Case studies, Sin categoríaPosted February, 2012What’s the Deal with LivingSocial? READ MORE
4 By Marco Bertini In Articles, for academiaPosted February, 2012The Discriminating Consumer: Product Proliferation and Willingness to Pay for QualityJournal of Marketing Research The authors propose that a crowded product space motivates consumers to better discriminate between options of different quality. Specifically, this [...] READ MORE
