Associate Professor and Departmen Chair, Marketing
  • Home
  • Who I am
  • Book
  • Articles
  • Case Studies
  • Speech Topics
  • Work with companies
  • CONTACT
    • Home
    • Who I am
    • Book
    • Articles
    • Case Studies
    • Speech Topics
    • Work with companies
    • CONTACT

    Archives

    Monthly Archive for: "February, 2012"
    Home /
    0
    By Marco Bertini
    In Case studies, Sin categoría
    Posted February, 2012

    What’s the Deal with LivingSocial?

    READ MORE
    4
    By Marco Bertini
    In Articles, for academia
    Posted February, 2012

    The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

    Journal of Marketing Research
    The authors propose that a crowded product space motivates consumers to better discriminate between options of different quality. Specifically, this [...]

    READ MORE
    Diseño web por thelab © | Sitemap