Associate Professor and Departmen Chair, Marketing
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    Monthly Archive for: "May, 2012"
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    By Marco Bertini
    In Ideas
    Posted May, 2012

    Case Study: New Pricing Scheme Backfires

    Financial Times
    A gruelling three-sport race, comprising a 2.4 mile swim, a 112-mile bike ride and a marathon, the triathlon competition is badge of honour for those who complete [...]

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    0
    By Marco Bertini
    In for business
    Posted May, 2012

    The Perils of Popularity

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    0
    By Marco Bertini
    In for business
    Posted May, 2012

    Do Social Deal Sites Really Work?

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