Associate Professor and Departmen Chair, Marketing
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    Monthly Archive for: "December, 2014"
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    By Marco Bertini
    In for business
    Posted December, 2014

    Price Wars and the Managers Who Start Them

    Business Strategy Review
    Price wars are a fact of business life. While customers relish the opportunity to save some money for most companies they are an unwelcome, often unwarranted [...]

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