Associate Professor and Departmen Chair, Marketing
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    Monthly Archive for: "August, 2017"
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    By Marco Bertini
    In Topics
    Posted August, 2017

    A better harvest

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     When It’s Time to Expand Beyond the Base
    0
    By Marco Bertini
    In for business
    Posted August, 2017

    When It’s Time to Expand Beyond the Base

    The new CMO of an extreme-race company is on the hook to come up with a way to further monetize the underexploited brand while also fixing customer pain points related to the registration [...]

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     Put the Customers’ Money Where Your Mouth Is
    0
    By Marco Bertini
    In for business
    Posted August, 2017

    Put the Customers’ Money Where Your Mouth Is

    Most enterprises strive to understand their customers and organise to deliver meaningful solutions. Market orientation as a management philosophy is excellent, yet even the most customer-loving [...]

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