Associate Professor and Departmen Chair, Marketing
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    Monthly Archive for: "February, 2018"
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    By Marco Bertini
    In
    Posted February, 2018

    The elephant in the room

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    By Marco Bertini
    In Topics
    Posted February, 2018

    How technology shapes your revenue potential

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    By Marco Bertini
    In Articles, Work in progress
    Posted February, 2018

    Consumer Resistance

    This paper shows that reference-dependent preferences trigger consumer resistance and studies how such consumer behavior impacts pricing and cost communication. We show that consumer resistance [...]

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     Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
    0
    By Marco Bertini
    In Articles, for academia
    Posted February, 2018

    Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

    Customer Needs and Solutions
    Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. Today, [...]

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