Associate Professor and Departmen Chair, Marketing
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    Author Archive for: "Marco Bertini"
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    By Marco Bertini
    In
    Posted June, 2020

    Book

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    By Marco Bertini
    In
    Posted June, 2020

    Case Studies

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    By Marco Bertini
    In
    Posted June, 2020

    Articles

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    By Marco Bertini
    In Articles, Work in progress
    Posted July, 2019

    Beyond the here and now: a conversation-theoretical perspective on price communication

    This paper presents a novel conceptualization of the most common techniques firms use to communicate prices. First, we classify existing price communication techniques based on the type of [...]

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     Price and quality decisions by self-serving managers
    0
    By Marco Bertini
    In Sin categoría
    Posted July, 2019

    Price and quality decisions by self-serving managers

    SSM from Marco Bertini on Vimeo.

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     World Marketing & Sales Forum, Milano
    0
    By Marco Bertini
    In Sin categoría
    Posted July, 2019

    World Marketing & Sales Forum, Milano

    Marco Bertini WSI | WOBI from Marco Bertini on Vimeo.

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     Carbon Footprinting and Pricing Under Climate Concerns
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    By Marco Bertini
    In Articles, for academia
    Posted July, 2019

    Carbon Footprinting and Pricing Under Climate Concerns

    This paper studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects [...]

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    0
    By Marco Bertini
    In
    Posted February, 2018

    The elephant in the room

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    By Marco Bertini
    In Topics
    Posted February, 2018

    How technology shapes your revenue potential

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    0
    By Marco Bertini
    In Articles, Work in progress
    Posted February, 2018

    Consumer Resistance

    This paper shows that reference-dependent preferences trigger consumer resistance and studies how such consumer behavior impacts pricing and cost communication. We show that consumer resistance [...]

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