for academia – Marco Bertini

Posted July, 2019

Carbon Footprinting and Pricing Under Climate Concerns

This paper studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects [...]

By Marco Bertini

In Articles, for academia

Posted February, 2018

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Customer Needs and Solutions

Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. Today, [...]

By Marco Bertini

In Articles, for academia

Posted September, 2017

Price and Quality Decisions by Self-Serving Managers

We present a theory of price and quality decisions by managers who are self-serving. Because firms seldom approach a market with equal emphasis on these product characteristics, managers are [...]

By Marco Bertini

In Articles, for academia

Posted September, 2017

Money, Time, and the Stability of Consumer Preferences

Journal of Marketing Research

Consumers often make product choices that involve the consideration of money and time. Building on dual-process models, we propose that these two basic [...]

By Marco Bertini

In Articles, for academia

Posted September, 2017

Price Promotion for Emotional Impact

Journal of Marketing

Managers and academics often think of price promotions merely as incentives that entice consumers to accept offers that they might not have considered otherwise. [...]

By Marco Bertini

In Articles, for academia

Posted March, 2016

Consumer Reactance to Promotional Favors

Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is non-monetary [...]

By Marco Bertini

In Articles, for academia

Posted March, 2016

Cashback is Cash Forward: Delaying a Discount to Entice Future Spending

By Marco Bertini

In Articles, for academia

Posted February, 2012

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Journal of Marketing Research

The authors propose that a crowded product space motivates consumers to better discriminate between options of different quality. Specifically, this [...]