The new CMO of an extreme-race company is on the hook to come up with a way to further monetize the underexploited brand while also fixing customer pain points related to the registration [...]
The new CMO of an extreme-race company is on the hook to come up with a way to further monetize the underexploited brand while also fixing customer pain points related to the registration [...]
Most enterprises strive to understand their customers and organise to deliver meaningful solutions. Market orientation as a management philosophy is excellent, yet even the most customer-loving [...]
As commerce continues to shift to the digital domain, organizations respond by improving and evolving their approach to creating value for customers. When the time comes to convert digital [...]
Peter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed [...]
Price wars are a fact of business life. While customers relish the opportunity to save some money for most companies they are an unwelcome, often unwarranted [...]
To many managers, the idea of involving customers in pricing decisions seems counterproductive. For most companies, pricing is a sensitive, private affair. [...]